Customer satisfaction rates (and additional information from selfcare platform)
Received offers
Car purchase data incl. model, configuration, date of purchase, date of registration, licence plate number, date of order, date of delivery, car holder, list price
Warranty information
Residual value
Purchase details of parts, accessories and lifestyle products
Data collected during dealer visits (e.g. requests, consultation information, responsible sales consultant, service history)
Campaign history / campaign responses
Optional customer data on owned vehicles from other manufacturers through e.g. BMW used car platform
Participation in events (location, company)
Complaint history
Service history
Vehicle usage data:
If the customer has a connected drive account, it is possible to use the following data:
Tank fill level
Remaining (cruising) range
RTTI-data (input navigation data)
Outside temperature
Location position (including pick-up (in case of a rental car) or park position in case of a parked vehicle and only with activated connected drive account)
Mileage
Average speed
Use of digital services
App/website/social media data:
If the customer has registered or logged in, it is possible to use the following data:
Average app usage data (click behavior inside the apps)
Location information
Use of online entertainment
Use of the visited website of the BMW Group
Cookie data (depending on the approval of cookie policies)
Use of the BMW social media websites (e.g. visits to and posts in forums)